Michael Serwornoo

Curriculum VitaeMichael_Serwornoo


  • since 2014 SIIC PhD Fellow
  • 2010-2012 University of Education, Winneba, MPhil in Communication and Media Studies
  • 2008-2010 University of Cape Coast, Postgraduate Dipl. in Education (PGDE)
  • 2002-2006 University of Cape Coast, Bachelor of Commerce

Work Experience

  • Assistant Lecturer University of Cape Coast (Dept. of Communication Studies)
  • Adjunct Lecturer Central University College (Dept. of Communication Studies)
  • Deputy Station Manager University of Cape Coast, ATL 100.5FM (05/2008- 12/2013)
  • Presenter/Producer BBC World Service, London (01/2012-03/2012)
  • Presenter Costal Television, Cape Coast (01/2009- 08/ 2010)

Research Focus and Interests

Community Media, International Communication, Broadcasting and New Media Technology and Media Accountability

PhD Project

“The Influence of International News Agencies on the Selection and Content of Foreign News in Ghanaian newspapers”

It has been documented that the western media’s fascination for negative news about Africa has remained as intense as it was during Africa’s colonial experience. In fact, vast literature exists to show that the image of Africa portrayed by Western media is riddled with misrepresentation and stereotypes. However, much of these researches have focused on selection of sources, journalist’s biases and story-telling ignoring the agency of sources and representations. My thesis seeks to do two major things by filling this gap: Move the literature from western media to African media and for that matter Ghanaian newspapers. How are Ghanaian journalists reporting Africa and the world? I would like to deconstruct the agency of news sources in this process by discovering how imperialist/western values are reinforced by the sources that these Ghanaian journalists depend on for their foreign news.
I intend to approach this study using the post-colonial theory and inter-media agenda setting theory that both move a bite away from the original Galtung and Ruge studies of newsworthiness and gatekeeping theories. Most of the news value/newsworthiness studies around have usually integrated a few local changes in their studies and increase the list news value factors. News selection studies using news value theory has experienced very interesting dimensions. Oestgaard (1965) specified three news factors while the classic Galtung and Ruge (1965) defined twelve news value factors. There are highly differentiated lists of news factor (Schulz, 2002; Eilders, 2006, Maier (2003a). In fact, Maier and Ruhrmann (2006) confirmed that the theory of news value has achieved theoretical maturity in Germany through several replications of studies that have found similar factors thereby extending the list. In that study Maier and Ruhrmann (2006) worked with twenty-two news factors. My study employs post-colonial theory in the news selection process by Ghanaian print journalists because postcolonial critique is concerned with social change and the disruption of patterns of power, not merely with the incorporation of different points of view in order to reach consensus by way of a “contractual deliberation by interested parties” as to how Ghanaian journalistic decision fit into the “so-called universal” news value factors (Ward, 2005).
The study employs content analysis and semi-structured interviews with journalists of four leading Ghanaian newspapers.


Prof. Barbara Thomaß, Ruhr University Bochum


Email: michael.serwornoo(at)siic.science